How to Win Attention, Trust, and Contracts
Quick Show of Hands Who wants to sell more roofs this year? 02 01 Who has sold at least one commercial roof?
Commercial Roofing is Different What matters most to building owners? Credibility Professionalism Documentation Risk Reduction ULTIMATELY Peace of Mind Sells the Job Peace of Mind
The Beauty of Conklin Contractors across the country sharing strategies that work best
Where My Ideas Come From 12+ Years in the Industry 40+ States Served 200+ Websites 450+ Publications 100+ Templates 3+ Million Mailers
What We’ll Cover Today Pros/cons of various marketing channels Direct mail tips to maximize success Staying top-of-mind with relationship systems Promotional ideas that work How building owners choose roofers If you want a copy of the slides afterward, just come find me.
SEO & PPC Social Media Website Direct Mail Cold Calling Networking Trade Shows Many Choices Exist Today Telemarketing
Pros/Cons Direct Mail Fastest path to hot attention Higher cost per lead Google and Social Media Ads Fast and controllable Local results vary SEO Best long-term cost per lead Takes a long time to rank well Door Knocking Connections are much deeper Takes a lot of personal time
SEO & PPC Direct Mail Social Media Ads Telemarketing Google AdWords Tradeshows Networking Cold Calling Online Presence What Matters Most
Not Just Your Website
This is CRITICAL Not What You Say People Believe What They See
Quick Self-Audit Can building owners quickly see why to choose you as a commercial roofing expert? 02 01 Does your Google Maps listing have reviews + the right photos? 03 When was the last time you posted on your social media channels?
Simple Ways to Boost Results
Direct Mail Success Checklist Target Rainy Weather Online Presence Easy-to-Find Contact Info Selective Mailing List QR Code Tracking Build Credibility Check Voicemail Greeting Create Urgency
Leave-Behinds They Keep Roofing System Samples and Demos Multi-Page Inspection Checklist Seasonal Roof Maintenance Calendar Roof System Comparison Sheet 20+ Page Booklet Showing Processes Questions Before Hiring a Contractor 01 02 03 04 05 06
What to Post → Roof Inspection Photos → Roof Problem of the Week → Before/After Photos → Happy Crew Photos → Benefits of Certain Roof Systems → Myths in Commercial Roofing → Questions to Ask Before Signing >> Use ChatGPT for Unlimited Ideas
Turn More Opportunities into Contracts
Conversion Boosters On-Exit Popup with Special Offer Mobile Header with Contact Buttons Ballpark Estimator with Multiple Options Memberships and Verifiable Reviews 24/7 Chatbot Trained in Roofing Live Feed of Social Media Posts
Promotion Ideas Discounted 25-point inspection Save flyer for $500 off 50% off first year of maintenance 20% off leak repair
Work Your Existing Network If you want more referrals, create an experience worth talking about! Fast response times Clear communication Impressive assessments One-click link to leave a review
Stay Top of Mind
Tying it Altogether
Social Media Channels 02 01 Facebook Groups Weekly Newsletter 03 Stay Ahead, Stay Connected New Ideas, Examples and Techniques
Let’s Connect Attention Builds Trust. Trust Wins Contracts.
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