A better reason to reach back out.
The Energy Savings Estimator is not only a lead generation tool. It can also help you re-open quiet roofing conversations by giving building owners something useful: a realistic estimate of how much they could save with a cooler roofing solution.
“Just following up” gets old fast.
Most prospects do not need a never-ending stream of messages asking if they are ready. They need a useful reason to keep the process moving with you. The energy savings estimator gives you a simple way to offer value before asking for the next step.
Value
It gives the building owner a number they can actually think about.
Excitement
Huge energy savings can make a roofing project feel more strategic.
Helpfulness
You are helping them understand the benefits before pushing for a decision.
Sensible urgency
Waiting may have a cost, but the message stays grounded instead of relying on pressure.
A simple follow-up workflow.
Use this after a proposal, inspection, roof coating conversation, restoration discussion, or any stalled sales opportunity where the building owner may still be weighing the cost of moving forward.
Send the estimator
Share the landing page and explain that it can help them see a realistic estimate of potential A/C cost savings.
Invite a better question
Encourage them to look at the project through a different lens: “What might the current roof be costing us each year?”
Guide towards next steps
Offer to compare options, timing, restoration, replacement, coating, or maintenance paths.
Ideally, use it when the conversation is still warm.
They received a proposal but have not signed.
Send the estimator as a helpful planning tool, not as a pressure tactic.
They understand the roof problem but are unsure about timing.
Use savings to show that waiting may have an ongoing cost beyond roof deterioration.
The prospect went quiet.
Reach out with something useful instead of another “just checking in” message.
They are still not ready.
Move into a helpful long-term follow-up sequence with new options, planning questions, or legitimate timing opportunities.
Start with a helpful message.
Replace the brackets with your company details, the contact’s first name, and the correct landing page URL.
Email template
Text message template
Another option: Use our public estimator and copy the results into a personalized follow-up.
You can run our estimator manually and copy over the most relevant 5-year savings range in the email below.
Run the estimate
Enter the prospect’s building information, then use the most relevant 5-year savings range in the personalized email below.
Email: Personalized Savings Estimate
Turn the estimate into a better next conversation.
The estimator gives you a natural reason to ask smarter questions and offer practical options.
If the savings look strong
“Would it be helpful if I showed you what a coating option could look like compared with doing continual repairs?”
If they ask how accurate it is
“It is a planning estimate. Actual savings can vary based on the building, roof condition, system, usage, utility rates, insulation, and other factors.”
If they still need time
“No problem. Would it help if I gave you a couple of options based on budget, timing, and how long you plan to hold the property?”
Helpful ways to follow up if they still do not sign.
Not every prospect is ready after seeing the potential savings. That does not mean the follow-up should become repetitive. Rotate in messages that offer options, planning help, real timing benefits, or a simple open door.
Offer more options
Ask if they would like to see another path, such as repair now and restoration later, coating instead of replacement, or phased work across multiple roof sections.
Stay useful without pressure
Sometimes the best message is simply an open invitation to reach out when they are ready or when something changes. If your schedule is filling up, mention it as a helpful planning note, not a push.
Share legitimate volume savings
If you are placing a large material order, let them know you may be able to include their products and pass along real volume savings.
Check for plan changes
Ask if anything has changed since the last conversation. New leaks, budget updates, or insurance issues can all reopen the door.
Short follow-up ideas you can personalize.
More options
Volume savings
Anything else?
Latest thoughts
Open door
Best way forward
Be useful, specific, and easy to reply to.
Do this
- Send something that helps them make a better decision.
- Connect the message to their building, timing, or budget.
- Use real reasons to follow up, such as planning windows, material orders, or updated options.
- Make the next step easy: “Would it help if I sent over two options?”
Avoid this
- Repeated “just checking in” messages with no new value.
- Unrealistic discounts or invented deadlines.
- Making the estimator sound like a guaranteed savings number.
- Pressuring someone who needs more information or a different option.